In this interview, Norulhudda Manan, xpd global managing director in Malaysia and head of Control Tower in the Asia-Pacific region, talks about the future of the logistics business and specialized industries.
Ms. Norul, what is your view on the trajectory of the logistics business?
The logistics industry is a fascinating sector that has been experienced significant changes, especially in recent years – during the pandemic.
E-commerce growth has been a major driver for the logistics industry. As more people shop online, there is an increased demand for efficient and reliable delivery services. This trend doesn’t seem to be slowing down, so I think the trajectory for logistics, especially those involved in last-mile delivery, it’s quite positive.
Technological advancements are also shaping the industry.
The use of artificial intelligence (A.I.), automation, and advanced tracking systems is becoming more prevalent, which can lead to improve inefficiency and enhance cost savings.
However, it is not without its challenges. Issues such as fluctuating fuel prices, regulatory changes end the need for sustainable practices can impact the industry.
“Overall, I would say the trajectory of the logistics business is upward, but it is also evolving rapidly. Those who can adapt and innovate are likely to see the most success.”
Norulhudda Manan, xpd global managing director in Malaysia and head of Control Tower in the Asia-Pacific region.
![Norulhudda Manan, director in Malaysia and head of Control Tower in the Asia-Pacific region](https://blog.xpdglobal.com/wp-content/uploads/2023/12/malaysia-norulhudda-manan-asia-pacific-logistics-control-tower-time-critical-services-quote-512x1024.png)
What is your perception of the market in the upcoming years?
I believe the manufacturing sector will significantly change in the coming years.
One of the biggest trends is the shift towards Industry 4.0 – the fourth industrial revolution.
It involves the integration of advanced technologies Search as the Internet of Things (IoT), A.I., robotics, and automation into the manufacturing processes.
These advancements are likely to result in “small factories” that are more efficient, productive, and less wasteful. For instance, manufacturers can reduce downtime with predictive maintenance by fixing equipment before it breaks down.
Sustainability is another key issue.
There is a growing demand for environmentally friendly manufacturing practices – manufacturers who can reduce their carbon footprint and demonstrate A commitment to sustainability could have a competitive advantage.
However, these challenges also bring other challenges.
There is a need for skilled workers who can operate and maintain new technologies.
Cybersecurity is another concern, as increased connectivity can lead to increased vulnerability.
In summary, I see a future where manufacturing is more automated, efficient and sustainable.
On the other hand, logistics might be affected slightly by the current war situation (in Ukraine and Palestine).
Wars can have ripple effects on the global economy, particularly if they disrupt trade routes, supply chains, and energy markets
in addition, investors’ sentiment about government policies will lead to changes in international policies, trade, and markets.
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