Presented by xpd global and produced by Smartcherry TV – audiovisual production company of the prestigious Chilean magazine of the same name – the report “The Cherry Route” offers a detailed view of this fruit’s journey from the orchards of South America to the demanding Chinese markets.
To discuss the details of such a tasty and time-sensitive supply chain and all the care necessary to maintain the freshness and flavor of the fruit until it reaches the consumer, Smartcherry interviewed experts in the sector, such as the director of the cherry committee of the organization “Frutas de Chile”, fruit producers and xpd global Chile commercial director, Denis Hidalgo Figueroa.
“For us, what matter the most is to present our customers all the options available in the air freight market to move the fruit as quickly as possible, in the most effective way and at the best price, from Santiago to their market of interest in China,” says Denis.
Do you know how many hours it takes
to Chilean cherries reach Chinese markets by air freight?
Watch the report in the link below and learn all about the process:
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And if you are interested in the subject and have a few more minutes…